oct. 30 2017

Ipswitch’s Jeanne Hopkins Hosts MassTLC CMO Peer Group Meeting

Jeanne Hopkins Speaks with Jeff Pedowitz of The Pedowitz Group on Organizing for Optimal Customer Experience – November 2, 2017 – Burlington, Mass.

Massachusetts – Oct. 30, 2017Jeanne Hopkins, Executive Vice President and CMO at Ipswitch®, the leader in easy to deploy, manage and use file transfer and network management software, is hosting the MassTLC CMO Peer Group Meeting: Organizing for Optimal Customer Experience on Thursday, November 2, 2017 at Ipswitch headquarters. She is bringing in guest speaker Jeff Pedowitz, President & CEO, The Pedowitz Group, to facilitate the conversation with her.

  • What: Ipswitch’s Jeanne Hopkins Hosts MassTLC CMO Peer Group Meeting: Organizing for Optimal Customer Experience along with Guest, Jeff Pedowitz
  • When: Thursday, November 2, 2017, 8:00 a.m. – 10:00 a.m. EDT
  • Where: Ipswitch Headquarters, 15 Wayside Avenue, 4th Floor, Burlington, Mass.

To build an optimal customer experience, today’s marketing executives need to develop a holistic and strategic view of the entire engagement lifecycle, from acquisition to advocacy. To truly be customer centric, an organization needs to align all organizational stakeholders around key activities for each touch point and develop KPIs and metrics for measuring performance. And, technology needs to be strategically leveraged to integrate critical data and customer touch points to scale the effort. This session explores this model further and expands on how to drive critical organizational alignment around the customer experience.

With over 25 years of experience leading successful B2C and B2B organizations, Jeff Pedowitz is widely recognized as an industry expert and thought leader, frequently writing and speaking on a variety of topics related to Revenue Marketing™, demand generation, marketing operations and marketing technology. For more information, visit: http://www.pedowitzgroup.com.

Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand. She held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

In September, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Generation Report. The award spotlights B2B executives who think outside the box to develop and foster innovative concepts and strategies that help move the overall B2B industry forward.

Recently, she was No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with over 74,000 @jeannehopkins followers. Jeanne is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She has been serving on the Advisory Boards of BrightInfo, Bedrock Data, the Sales Lead Management Association, and as a strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.

For more information on the meeting, visit: http://business.masstlc.org/masstlcevents/Details/cmo-peer-group-organizing-for-optimal-customer-experience-25842


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About MassTLC
As the largest and most powerful technology association in the region, MassTLC’s mission is to accelerate growth and innovation in the Massachusetts technology industry. For more than 30 years, MassTLC has served as the premier network for thousands of companies and entrepreneurs seeking valuable connections. For more information, visit: http://www.masstlc.org.

About Ipswitch
With over 1 million users from 42,000 companies managing more than 150,000 networks in 116 countries, Ipswitch designs and develops industry-leading software that enables the easy delivery of 24/7 performance and security across cloud, virtual and on-premise environments. IT teams worldwide rely on 25 years of innovation to optimize and secure business transactions, applications and infrastructure with Ipswitch MOVEit® secure file transfer, Ipswitch WhatsUp® Gold network monitoring and Ipswitch WS_FTP®. Available directly or through strategic alliances with leading IT vendors and the company’s fast-growing global partner ecosystem, Ipswitch’s wide portfolio improves application and network performance, monitors diverse IT environments and ensures secure exchange of data that meets PCI, HIPAA, GDPR and other industry and government data security and regulatory requirements.

The company has offices throughout the U.S., Europe, Asia and Latin America. For more information, visit https://www.ipswitch.com/ or connect on LinkedIn and Twitter. To learn about Ipswitch’s strategic alliances or global network of partners, visit https://www.ipswitch.com/partners.

Media Contact
Benedicte Ferrari


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