Ipswitch's Use of Blogs, Podcasts and Video Earn Killer Content Award, Raising Bar in Content Creation and Campaign Execution
BURLINGTON, Mass. - Feb. 22, 2018 - Ipswitch®, producer of award-winning and easy to use secure file transfer and network management software, won a Killer Content Award in the category, Social Amplification from Demand Gen Report for its use of blogs, podcasts and video to increase web traffic and drive a strong top of the funnel for the company's inbound marketing efforts. Jeanne Hopkins, the company's Executive Vice President and CMO, accepted the award at the B2B Marketing Exchange on Wednesday, February 21, 2018 in Scottsdale, Arizona. The Killer Content Awards honor B2B firms that have challenged the status quo and raise the bar in content creation and campaign execution.
"The key to our blog and podcast success over the past year has been providing content that is helpful for our target audience - IT professionals - rather than content focused on conversions," said Jeanne Hopkins. "By focusing on creating a knowledgebase for IT professionals with educational content that covers more than just our products, we have drastically increased our traffic and subscriber base. We are thrilled our success has been recognized with a Killer Content Award."
Rich with educational content to help IT pros get in front of their challenges, the Ipswitch blog, which launched in December 2016, grew monthly visitors from 1,800 in February 2017 to over 43,000 in January 2018. Blog organic traffic grew from less than 2,000 in January 2016 to above 12,000 in January 2018. As well, overall organic traffic grew as a significant percentage over the year.
The Defrag This podcast, hosted by Greg Mooney, Sr. Content Manager at Ipswitch, has been a huge contributor with 32 episodes since launching in May 2017, available on multiple channels, including iTunes (https://itunes.apple.com/us/podcast/defrag-this/id1234621622?mt=2). Also available on the blog, Defrag This features meaningful industry trends, commentary on breaking news and more.
Ipswitch is the producer of award-winning and easy to use secure file transfer and network management software, including WhatsUp® Gold networking monitoring and MOVEit® secure file transfer.
Hosted by Demand Gen Report, the B2B Marketing Exchange took place on Monday, February 19 - Wednesday, February 21, 2018, hosting modern performance and content marketers managing the complex sales cycles and group buying realities common in B2B industries.
For the list of 2018 Killer Content Award winners, visit: https://www1.demandgenreport.com/a/killer-content-awards-2018/
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline. For more information, visit: https://www.demandgenreport.com.
Ipswitch produces and sells file transfer and network management software for IT professionals. In business since 1991, Ipswitch has over 28,000 SMB and enterprise customers with over 1 million end users in 192 countries. Ipswitch's suite of network and security solutions includes WhatsUp® Gold for network monitoring and MOVEit® and WS_FTP® for secure file transfer. Ipswitch's focus on customer success is evidenced by an on-line community with over 115,000 members. To meet the varying needs of its customers, Ipswitch solutions support a range of environments including on-premise, hybrid and public or private cloud, via perpetual and subscription licensing. Ipswitch solutions meet the highest commercial and government data security requirements and are PCI, HIPAA and GDPR compliant.
The company has offices throughout the U.S., Europe, Asia and Latin America. For more information, visit https://www.ipswitch.com/ or connect on LinkedIn and Twitter. To learn about Ipswitch's strategic alliances or global network of partners, visit https://www.ipswitch.com/partners.
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