mar. 05 2012

Ipswitch Network Management Division Announces Launch of North American Channel Loyalty Program

Loyalty Program Designed to Support a True Partnership, Enabling Everyone's Long Term Success

LEXINGTON, Mass. - March 5, 2012 - Ipswitch, Inc.’s Network Management Division, developer of the WhatsUp Gold suite of innovative IT management solutions, today announced the launch of its WhatsUp Gold North American Channel Loyalty Program. By partnering with Ipswitch WhatsUp Gold, partners will have the ability to grow their business through innovative new technologies, quality resources, and products, including a comprehensive Partner Portal, product certification programs, and a Fast-Start Partner Enablement Kit.


Through the new comprehensive Partner Portal powered by, partners will be able to stay connected with the WhatsUp Gold Sales Team. In addition, partners will receive unprecedented visibility and management of leads, deal registrations, opportunities and service renewals; premium technical support; and access to Sales, Marketing, Technical and Training resources. The Deal Registration program is designed to reward partners who are proactively promoting WhatsUp Gold products with additional margin to support their efforts for registered deals.


Two certification programs – the WhatsUp Gold Technical Certification Program and the WhatsUp Gold Sales Certification program –provide resellers with the tools their customers need to do their job and maximize ROI. In addition, certified partners receive benefits such as access to the “WhatsUp Gold Ninja Partner Online Community,” qualifying for the “WhatsUp Gold Ninja of the Month” to earn rewards and prizes, among others.


The Fast-Start Partner Enablement Kit includes a Sales Toolkit, Marketing Resource Center, and a Campaign Central for Lead Generation. The Sales Toolkit gives partners one-click access to comprehensive sales tools with clear, compelling information about how WhatsUp Gold solutions can meet network performance challenges. The Marketing Resource Center offers partners a host of marketing tools to support their needs, including email templates, banner ads, custom download links, and event material, to leverage for generating qualified sales leads.


“Our partners are an extension of our sales force and part of the WhatsUp Gold Team,” stated Caitlin Buxton, Ipswitch Network Management Division’s Director of North American Channel Sales. “Not only do we invest in our partners’ business, we don’t compete with them. We want to make sure that all of our sales, services, and support teams are aligned for mutual success and the WhatsUp Gold Channel Loyalty Program will enable this to occur.”


About the Network Management Division of Ipswitch, Inc.

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT management software. WhatsUp Gold is deployed on over 150,000 networks worldwide and delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. The award winning solution supports a wide range of IT management tasks including automated discovery, mapping, real-time monitoring, alerting, troubleshooting and reporting.

Founded in 1991 and currently celebrating its 20th anniversary, Ipswitch, Inc. is headquartered in Lexington, Massachusetts, and has offices in Atlanta and Augusta, Georgia, Madison, Wisconsin, Livonia, Michigan, as well as its European headquarters in Amsterdam, The Netherlands and Asia Pacific headquarters in Tokyo, Japan. Ipswitch sells its products through distributors, resellers and OEMs worldwide.

To learn more about WhatsUp Gold, please visit: